Starting pootle online has been lurking at the back of our minds for almost a year. The idea of curating a collection of products we love, creating a brand that resonates, and connecting with customers fills us with excitement. Yet, despite the fizzy excitement, as we explored the idea the journey...

The world of shopping is dominated by ‘online’ options, and it's easy to feel disconnected from the shopping experience. Clicking through endless product listings and waiting for a package to arrive hardly evokes the same sense of excitement as a visit to a lovely shop. But what if we told you...