It all starts with your story ...

Inside Out thinking is built on a simple idea: successful businesses are aligned from the inside out. That means your internal clarity, culture and communications come first. When those things are strong and consistent, the impact is seen externally in your marketing, your customer experience, your brand reputation and ultimately, your results.
At its core, inside-out thinking comes from being clear on who you are and what you stand for. That clarity is the essence of your brand, and everything flows from it. I don't create your business strategy - I help you articulate it with crystal clarity. When you understand your own story, you can tell it confidently to others.
This applies whether you're running a large corporate or a micro business. The scale is different, but the principle is the same. If the people in your business are not clear on your purpose, your values or your plans, then what your customers experience will reflect that confusion. The story being told on the outside won't match what's really happening inside.
I've seen this disconnect in action and I've helped businesses of all sizes fix it.
That is what Inside Out Consulting is here to do. To help you connect your business strategy, your internal culture, your communications and your marketing into one cohesive whole. When you connect the dots, everything gets clearer. Decisions become easier. Your team becomes more confident. Your customers feel the difference.
This isn't theory for theory's sake. It's about making better decisions and creating stronger businesses. Whether you're a team of two or two thousand, thinking from the inside out can give you the clarity you need to grow.
If that sounds like something your business could benefit from, I'd love to help.
What I Offer
Define Your Brand Inside and Out
I can help you create your story, brand values, tone of voice and messaging, so that everyone from your team to your customers understands who you are and what you stand for.
Create Marketing That Delivers
You will get a marketing plan that is simple, focused and built around your goals, helping you reach the right people with the right message.
Improve Internal Engagement
Whether you are growing, changing direction or launching something new, I can help you bring your team with you and build a culture of clarity and confidence.
Flexible Support for Busy Businesses
From one-off planning sessions to ongoing support, I offer friendly, expert help that fits around your needs and budget.
About me ...
My career began in retail and I worked in operations, marketing and communications, working with brands like Dixons, Boots, EE, easyJet, Nandos and Wagamama (among others). After holding senior leadership roles in internal communications and strategy, I went on to launch and grow my own award-winning retail business (with my husband, Paul), which we sold after four successful years.
Today, I am studying for a master’s degree in Marketing and Digital Communications, and I work with small business owners, founders and leadership teams who want their brand to be more than skin deep.
I don’t believe in one-size-fits-all solutions. I’ll take the time to understand your business, your people and your goals before we create anything. I combine deep expertise in internal communications, employee engagement and marketing strategy to offer something that most consultants can’t – a truly connected approach that works from the inside out. You won’t get jargon or over-complicated plans. You’ll get honest advice, flexible support and ideas you can put into action.
I live in Cornwall and run Inside Out Consulting from Fowey, working with clients across the UK.
-Rachel Roberts
✔ Over 25 years of experience in communications and marketing
✔ Built, scaled and sold a seven-figure business
✔ Strategic support without the agency jargon
✔ Personal, flexible and designed for small businesses
✔ A joined-up approach to branding, marketing and employee engagement